This is Oscar, Your Gap Bridger at The Gap Bridger dot net.
Welcome to Module 3 of this Perpetual Traffic Machinery training series.
I am going to walk you through the PTM's four angles:
But to keep you focused, Module 3 tackles the notion of content and Social Media
Let me dive into each of the two and give a related explanation
1. The Content
People come online because they have
either query, wants, needs, questions, or problems
They either come to look for something they don't understand
Or they come online to document their purchase decisions.
That's why even when they want to purchase something;
They make a tour online first and then make purchase decisions after getting online recommendations from well-versed marketers.
You understand then that people come online to search for something.
They COME ONLINE because they need certain information.
You're very lucky if you have foreseen their needs and availed related useful information.
So, useful and relevant information availed on your website is what is termed "CONTENT"
Ramos (2013) identified four formats of content, that is, image, video, audio, and text.
Most trainees ask me:
Which content format is the best?
Well, the truth is that great and successful marketers are using both or a combination of some
Look at the textual information at Google, Yahoo, Bing, Yandex, Baidu!
These search engines are real textual content bushes
Haven't you ever seen video presentations? These may combine image, text, and are wrapped in a video.
==This locks in their customers forever.
2. The Social Media
From now on, here is my golden tip
Grow the Social Media number of Followers or Fans
The logic to get them is that you're behaving as an influencer while they become followers
There are stunning findings in Ramos (2013) in terms of making decisions
He observed that in any section of target customers, there is only four or five per cent of people in that section of the market, who decide for the rest.
Say you want to sell chocolates to 5.1 million South Carolina inhabitants
There will be four per cent of these 5.1 million who will influence the success or failure of your chocolate sales there
This shows that succeeding to have a big number of followers on social media makes you an influencer, rather than a mere follower
My favourite social media and easy for everyone to manage is Facebook.
This should NOT be seen as a fantasy!
Studies show that Facebook fans will be easy for you to urge to visit your website, YouTube.
And take any other massive actions like sharing content with their friends
But some folks out there have amassed followers on other social media like Instagram and Pinterest.
There is a new video media that is shaking the world of marketers:
==> 15-sec Tik Tok provocative videos are likely to GO VIRAL, which is, in essence, what you need for your videos.
At the beginning of your journey as an online marketer, you should have between 250 and 600 Facebook fans as target limits.
But later, you can scale up the number of your fans gradually.
Write down the following questions and start thinking about them all along the rest of this training
1. Given your availability or current job, will you create yourself the blog or website content?
2. Which social media will you start with to grow quickly the number of your followers?
See You in Module 4,